Camera shy? No studio? No problem. HeyGen turns a written script into a professional talking-head video using a realistic AI avatar. With the 2026 Avatar V models, the results are good enough for explainer videos, product demos, and social content — and the free tier lets you make one video a month at no cost.
What you can actually make for free
The free plan gives you one video per month (watermarked, with Avatar V). That's enough to:
- Learn the tool end to end.
- Make a showcase video for a portfolio or pitch.
- Test whether AI video fits your channel before paying for anything.
Step by step
1. Write your script first
HeyGen's avatar delivers your text exactly as written, so the script does the heavy lifting. Write it before you open HeyGen, and:
- Keep each video under 500 words for the cleanest lip-sync.
- Use commas and full stops deliberately — the avatar pauses on punctuation.
- Write the way people speak, not the way reports read.
2. Pick an avatar and voice
Choose an avatar whose presentation style fits your audience. For Indian audiences, HeyGen supports Hindi and other languages — match the voice to your viewers.
3. Generate and review at 0.75x
Before you finalise, watch the preview at 0.75x speed. Lip-sync glitches are far easier to spot slowed down. Fix the script, regenerate, done.
A realistic first project
Make a 60-second "What is [your business]?" explainer:
- Script it in ChatGPT or Claude: "Write a friendly 120-word video script introducing my tiffin service to new customers."
- Paste into HeyGen, pick a warm avatar and voice.
- Generate, review at 0.75x, export.
- Add music in a free editor like CapCut if you want polish.
Be honest that it's AI
If you publish AI-presenter content, a light disclosure ("This video uses an AI presenter") builds trust and is increasingly expected. It costs nothing and protects your credibility.
The takeaway
HeyGen removes the two biggest barriers to video — the camera and the confidence to be on it. Write a tight script, keep it short, review at slow speed, and you can ship a professional video for free. Explore HeyGen and other free creative tools in the AI Tool Library.
